Team Empathy · Monthly report

September 2026

1 to 30 September 2026 · Updated 14 October 2026

Executive summary

Organic search revenue: US$1,871, down 2.1% on August, from 16 purchases (24 in August).
Organic clicks: 560, down 8.6% on August and down 57.7% on September 2025.
Impressions: 39,944, up 12.9% on August and down 33.1% on September 2025.
Revenue, all channels: US$69,724, down 16.2% on August, with organic search 2.7% of it.
Visits from AI assistants: 47, from 27 in August, not counting ChatGPT ads.

US$1,871

Organic search revenue
↓ 2.1% vs August

Organic search purchases
↓ from 24 in August

560

Organic clicks
↓ 8.6% vs August↓ 57.7% vs Sep 2025

39,944

Impressions
↑ 12.9% vs August↓ 33.1% vs Sep 2025

1.40%

Click-through rate
from 1.73% in Augustfrom 2.22% in Sep 2025

7.7

Average position
from 8.6 in Augustfrom 19.4 in Sep 2025

396

Organic search sessions
↓ 15.2% vs August

Visits from AI assistants
↑ from 27 in August

Access: Google Analytics, Search Console and Google Ads all connected by 9 September.
Your brand material: brand guidelines and persona deck received from Darren on 10 September.
Homework: the Brand Kit and Entity Pack went out on 11 September, and Darren returned both on 12 October.
Onboarding: your onboarding tab went live on 13 October, and the kick-off call was held the same day.
From the kick-off: technical foundations start now with Alex, your content strategy is being built in Notable, and festive and holiday content gets slotted in as we prioritise.
From your side: the Shopify app (setup guide sent to Darren on 13 October) and the customer demographic export, with the detail in this month's email.
Coming up: the technical audit with progress updates in Slack, the content calibration session in two to four weeks, and search and AI visibility tracking through Notable.

Measure	September 2026	August 2026
Organic search revenue	US$1,871	US$1,911
Organic search purchases	16	24
Average organic order	US$117	US$80
Organic search sessions	396	467
Organic conversion rate	4.04%	5.14%
Revenue, all channels	US$69,724	US$83,185
Organic search share of revenue	2.7%	2.3%

Measure	September 2026	August 2026	September 2025
Clicks	560	613	1,325
Impressions	39,944	35,370	59,745
Click-through rate	1.40%	1.73%	2.22%
Average position	7.7	8.6	19.4

Measure	September 2026	August 2026
All sessions	22,981	28,216
Paid Social sessions	10,120	11,553
Direct sessions	4,182	3,029
Cross-network sessions	3,605	8,682
Unassigned sessions	1,579	1,185
Paid Shopping sessions	931	1,002
Paid Other sessions	775	840
Organic Social sessions	627	474
Paid Search sessions	448	674
Organic Search sessions	396	467
Organic Shopping sessions	203	144
Purchases, all channels	868	1,040
Conversion rate, all channels	3.78%	3.69%
Visits from AI assistants, not counting ChatGPT ads	47	27

Page	Clicks	vs August	Impressions	vs August
Homepage	163	↓ 39	6,196	↓ 2,747
/collections/funny-cocktail-napkins	46	↓ 1	3,342	↓ 404
/collections/quotes-cocktail-napkins	19	↓ 6	2,172	↓ 231
/products/60th-birthday-quotes-napkins	14	↓ 4	801	↓ 65
/collections/love-napkins	11	↑ 1	360	↑ 53
/products/80th-birthday-quotes	10	↓ 5	665	↑ 74
/collections/cocktail-wholesale	9	↓ 1	709	↓ 220
/collections/hotel	7	↑ 4	100	↑ 48
/products/50th-birthday-quotes-napkins	7	↓ 1	483	↑ 85
/products/champagne-quotes-napkins	7	↑ 2	648	↑ 51