Team Empathy · Monthly report

October 2026

1 to 31 October 2026 · Updated 9 November 2026

Executive summary

October is your baseline month. Kick-off was 13 October, so none of these numbers reflect our work yet.
Organic search revenue: US$2,293, up 22.5% on September and down 77.3% on October 2025, from 13 purchases (16 in September, 80 in October 2025).
Organic clicks: 623, up 11.2% on September and down 51.7% on October 2025. About two-thirds of the yearly drop is a lower click-through rate, the rest is fewer impressions.
Impressions: 37,310, down 6.6% on September and down 16.7% on October 2025.
Revenue, all channels: US$102,265, up 46.7% on September and down 1.9% on October 2025, with organic search 2.2% of it. Without the one Meta ad campaign below, US$92,112, up 32.1% on September and down 11.6% on October 2025.
All sessions: 83,656, up from 22,981 in September. About 51,000 came from one Meta ad campaign, International - Remarketing, where 13% of visits were engaged and 99.5% were outside the US, UK, Canada and Australia. Without it, about 32,600, up 41.9% on September and down 44.4% on October 2025.
Visits from AI assistants: 45, from 47 in September, not counting ChatGPT ads.

US$2,293

Organic search revenue
↑ 22.5% vs September↓ 77.3% vs Oct 2025

Organic search purchases
↓ from 16 in September↓ from 80 in Oct 2025

623

Organic clicks
↑ 11.2% vs September↓ 51.7% vs Oct 2025

37,310

Impressions
↓ 6.6% vs September↓ 16.7% vs Oct 2025

1.67%

Click-through rate
from 1.40% in Septemberfrom 2.88% in Oct 2025

7.6

Average position
from 7.7 in Septemberfrom 10.6 in Oct 2025

83,656

All sessions
from 22,981 in Septemberabout 51,000 from one ad campaign

Visits from AI assistants
↓ from 47 in September

Homework: Darren returned the Brand Kit and Entity Pack on 12 October.
Kick-off: held on 13 October, with your onboarding tab published the same day.
Notable: your workspace was set up on 29 October, with your site crawled and Search Console and Google Analytics connected.
Your Brand Kit: built from Darren's homework, loaded into Notable as a draft on 29 October and sent to you to review.
Your review: back from you on 31 October, with 19 changes to the Brand Kit, 12 to the company facts and 32 open questions answered.
Roadmap: your six-month roadmap went live on this site on 29 October.
From your side, requested on 29 October: the Shopify app (setup guide sent 13 October, and it looks like it needs the store owner's login), a domain-level Search Console property, and the customer export from Shopify.
Coming up: your Brand Kit changes folded in for your approval, then your content strategy. Technical fixes start once the Shopify app is connected, and content production follows your strategy approval.

Measure	October 2026	September 2026	October 2025
Organic search revenue	US$2,293	US$1,871	US$10,123
Organic search purchases	13	16	80
Average organic order	US$176	US$117	US$127
Organic search sessions	526	396	1,829
Organic conversion rate	2.47%	4.04%	4.37%
Revenue, all channels	US$102,265	US$69,724	US$104,246
Organic search share of revenue	2.2%	2.7%	9.7%

Measure	October 2026	September 2026	October 2025
Clicks	623	560	1,289
Impressions	37,310	39,944	44,795
Click-through rate	1.67%	1.40%	2.88%
Average position	7.6	7.7	10.6

Measure	October 2026	September 2026	October 2025
All sessions	83,656	22,981	58,679
International - Remarketing sessions (Meta ads)	about 51,000	0	0
All sessions, without that campaign	about 32,600	22,981	58,679
Paid Social sessions	65,354	10,120	28,960
Direct sessions	9,443	4,182	12,972
Cross-network sessions	3,703	3,605	6,933
Unassigned sessions	1,507	1,579	1,447
Organic Social sessions	1,071	627	1,617
Paid Search sessions	616	448	974
Paid Shopping sessions	609	931	731
Paid Other sessions	440	775	2,650
Organic Shopping sessions	252	203	271
Paid Social revenue	US$52,401	US$28,498	US$35,132
Revenue, all channels, without that campaign	US$92,112	US$69,724	US$104,246
Purchases, all channels	1,007	868	1,264
Conversion rate, all channels	1.20%	3.78%	2.15%
Conversion rate, without that campaign	2.89%	3.78%	2.15%
Visits from AI assistants, not counting ChatGPT ads	45	47	14

Page	Clicks	vs September	Impressions	vs September
Homepage	207	↑ 44	6,242	↑ 46
/collections/funny-cocktail-napkins	44	↓ 2	4,012	↑ 670
/collections/quotes-cocktail-napkins	21	↑ 2	2,082	↓ 90
/collections/holiday-cocktail-napkins-placemats	14	↑ 10	2,349	↑ 847
/products/70th-birthday-quotes-napkins	14	↑ 10	663	↑ 15
/products/75th-birthday-quotes	12	↑ 6	300	↓ 16
/collections/literary-quotes-napkins	11	↑ 5	402	↑ 118
/products/80th-birthday-quotes	11	↑ 1	652	↓ 13
/products/60th-birthday-quotes-napkins	9	↓ 5	687	↓ 114
/pages/about-us	8	↑ 4	839	↓ 104